Designing for Screen - Production Design and Art Direct Explained

This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen

Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen

It particularly ...

Explains the roles of the design team, including the production designer and art director

Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story

Looks at how and where to research ideas, and suggests ways to illustrate them

Explores the importance of images, colour, texture and space to captivate an audience

Shows how to prepare drawings and models using various media

Refers to film and television productions, and shows how design decisions contribute to the story